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Balmain Beauty's "Projet Confidentiel" campaign video offers a sneak peek at the matte black bottle.
February 27, 2024
By: Marie Redding
Senior Editor
Balmain Beauty is teasing its upcomomg luxury fragrance, lauching in September. Ahead of the Balmain fashion show on February 28, 2024, the “Projet Confidentiel” campaign debuts a series of striking photos—see one shown above, along with a sneak peek of the bottle. The matte black opaque bottle is adorned with ribbing. The iconic Balmain PB logo is embossed on the top of the cap. Olivier Rousteing, Creative Director, Balmain, comments, “When I started at Balmain, I was dreaming about Balmain Beauty from the beginning…Beauty has always been part of my life. It’s the beginning of a new era and a new chapter we are all writing together.” In September 2022, The Estée Lauder Companies and Balmain announced a license agreement to collaboratively develop, produce, and distribute an innovative line of beauty products set to transform the luxury and beauty world.
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